From left: Henrik Johannesson( Vice
President of Oriflame Africa), Lady Jaydee, Jamila Mbugua(Kenyan
Musician), Klas Kronaas (Managing Director Oriflame East Africa) posing
for a photo after announcing them to endorse Oriflame beauty and
cosmetic line in East Africa.
From left: Henrik Johannesson( Vice President of Oriflame Africa), Lady
Jaydee, Jamila Mbugua(Kenyan Musician), Klas Kronaas (Managing Director
Oriflame East Africa) posing for a photo after announcing them to
endorse Oriflame beauty and cosmetic line in East Africa.
Swedish beauty company, Oriflame Cosmetics, has announced the
appointment of three renowned Eastafrican celebrities as brand
ambassadors. The three Lady Jaydee, Juliana Kanyomozi and Jamila Mbugua,
will represent the Oriflame brand in Uganda, Tanzania and Kenya
respectively.
The partnership is in line with the company’s growth strategy underlined
by growing its East Africa sales force and expansion to other African
markets. The strategy is anchored on four main pillars including network
marketing, world class service, brands & products and people and
culture.
Oriflame East Africa Managing Director, Mr. Klas Kronaas, expressed
delight that the East African operation had brought on board authentic
brand evangelists who are as passionate about the brand as the company
is to nature inspired beauty products.
“Lady Jaydee , Juliana and Jamila have been named because their style
and approach to beauty is the ideal representation for the Oriflame
brand. They are strong and talented women who many people across East
Africa readily identify with,” said Kronaas.
Oriflame East Africa Head of Marketing and Sales Support, Mr. Harry
Njagi said the three brand ambassadors will feature in Oriflame’s
Catalogue, and will also be engaged in selected brand events to
represent the Oriflame brand throughout the year. The partnership will
also extend to joint CSR activities with the celebrities.
“Our products - inspired by nature are very popular with women of all
ages across East Africa, especially owing to the fact that we have the
widest range in personal care and the signing of these three passionate
women is expected to deepen our market access and increase our brand
visibility,” said Mr. Njagi.
Lady Jaydee is one of the best known female artistes in East Africa and
was among the first to sing R & B in Swahili. She has won over 6
Best Female Awards at the prestigious Tanzania Music Awards and many
other Awards in the region including collaboration of the year 2011
(Nitafanya) with Kidum and also 2008 (Anita) with Matonya.
She has also recorded with a number of artists including Samba Mapangala
(Congo), Chameleone (Uganda), Mad Ice (Uganda / Tanzania), and Mina
Nawe (South Africa) amongst others. She is married to Times FM presenter
Gardner Habbash.
Uganda’s Juliana is a well known musician, actress and entertainer who
has, since 2009, graced East African TV screens as one of the Judges of
Tusker Project Fame. She collaborated with Bobi Wine on songs such as:
"Taata Wa Baana Yaani?" (Who is the Father of her Kids?) and "Maama
Mbiire". She also worked with Sweet Kid on the track "Sirinaayo Mulala"
(I don't have anyone else) and with Klear Kut on the song "All I Wanna
Know".
Kenya’s Jamila Mbugua is a TV personality, who has worked for various TV
stations in Kenya for over 10 years and currently runs a popular show
on K24.
Oriflame, which celebrated its 5th anniversary last December, has
designated the next 3 years as a period of rapid growth as the company
consolidates its East African operations and plans to expand to other
African markets.
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